Technology

Introduction Trademarks are one important form of intellectual property protection that gives your business a unique identity. It helps distinguish your business from other businesses and makes you more recognizable to customers. USPTO Trademark Filing can be used as a part of the overall marketing strategy, which can make yourRead More →

Introduction The process to trademark your company name can be confusing, but it’s worth it if you want to protect your business and its intellectual property. Below are the steps you’ll need to take in order to apply for trademark on your company name: Choose a trademark. Deciding which nameRead More →

The World Intellectual Property Organization (WIPO) is a United Nations specialized agency, established in 1967. It was created to give countries around the world a means for protecting their cultural and intellectual property rights. It depends on what you are hoping to achieve by trademark registration with the federal government.Read More →

Small Business Tips

If you’re starting a new small business, the name of the company is one of the first things that needs to be decided. You need to find a unique name, something that will make it easy for consumers to remember and associate with your brand. But did you know thatRead More →

The intention behind trademark law is to shield customers from becoming perplexed in their purchasing decisions. When a customer, for instance, goes into a store hoping for the newest Apple computer and discovers one that is tagged with that name but built by another business, they may feel let downRead More →