Signage installation can seem like a black box to the uninitiated. It’s important that you understand what your signage company is offering and why, so you can get the most value out of it.
In this article, we’ll give you five tips to help you make your signage installation a success, whether it’s at your place of business or some other location.
1) Get Local Recommendations
Before you begin, talk to local business owners in your area and get advice on what types of signage work best.
Asking people who have been in your shoes will help you find out how effective each type of signage is.
For example, do your customers prefer to see large signage outside or an LED sign inside? Do they like signs with pictures or text-only? The more information you have going into your signage installation, the better.
2) Don’t Wait Until the Last Minute
Make sure you have enough time to do it right. Most signs take between two and four weeks from concept to completion.
Schedule your signage installation at least one month prior to when you’d like to launch.
So, you don’t end up scrambling at the last minute—and disappointed with your new signage, too.
3) Match Your Signage with Your Brand
Your signage might be an afterthought, but if you have customers (or clients) coming to your office, it shouldn’t be.
As part of your signage installation strategy, make sure you match your interior design to your brand and vice versa.
If you don’t know what it looks like, work with an interior designer or branding consultant to help ensure consistency throughout all your spaces.
It’s worth noting that when working with a professional, you can also ask them to handle things like choosing signage based on compatibility and longevity.
All in all, by having someone else manage your signage installation, you can guarantee that your interior design is cohesive—and therefore impactful—from start to finish.
4) Use Signage as An Extension of Your Marketing
One of your goals as an entrepreneur is to get your brand out there, right? Make sure you’re taking advantage of signage as an extension of your marketing strategy.
In fact, according to a Forbes study, 40% of those who noticed signage said they’d revisit or recommend a business because of its sign—beyond other factors like online reviews or word-of-mouth.
Here are tips to make sure your signage installation goes smoothly and effectively reflects your brand.
- Create eye-catching designs: Your job isn’t over when you place your order; rather, it begins here.
- Make sure your signs complement each other and clearly communicate whatever message you want visitors to know about your business in just one glance.
- You can have single standalone signs, or create multiple signs that work together in unison – either way. Once everything is installed correctly, customers will be able to understand what your company does in an instant!
5) Keep Customers Informed About Major Construction
When you’re setting up your new signage, be sure to keep your customers informed about when you’ll be in and out of business.
Often, small business owners do not realize how disruptive signage installation can be.
If you can maintain regular hours of operation or even offer weekend hours during construction.
It will go a long way toward ensuring customer satisfaction with your service or product.
