Registering a trademark is the basic thing that every brand needs to do. But trademark monitoring is equally important to maintain your brand image. If you have a question in your mind, what is trademark monitoring or watching? Here you can find the answer. Trademark monitoring is the second step you have to follow after the registration process. It helps the company to maintain its brand name in the competitive market.
After registering the trademark, you have the right to make sure other businesses don’t file a similar mark as yours. If you want to earn long-term competitive values, it is your responsibility to enforce legal trademark rights. That can be possible when you monitor the trademark. To stop others from infringing your brand name or logo, watch out for the unauthorized use of your mark.
Furthermore, trademark watching helps the companies to identify the misuse of the brand name. To keep your brand name protected a trademark monitoring is a crucial action you need to perform. To protect your brand from future problems, enforce the trademark rights. The earlier detection of any problem safe from future difficulties.
It’s Significant to Rescue Your Brand Logo
For the protection of your brand from impersonators, it’s significant to protect your identity. Some businesses think after registering the trademark, the responsibility for business protection is enough. A trademark is generally a design, symbol, name, or business logo. Further, it can be combinations of words and phrases that act as intellectual property. You have a right to secure your visual representation from being used by competitors. Trademark monitoring gives you several benefits that are listed below:
Its help to keep you updated from unauthorized use of your trademark
- Prevent trademark misuse and stealing
- It reduces the number of impersonators
- Keep you on top by updating the competition in the market
- You have a chance to quick a file on opposition
- It gives you the flexibility to express your idea
- It prevents you from devaluing your goods and services
- Detect the use of your mark at the initial stage
Different Types Of Watching
A trademark watch is a kind of service that provides to those who registered their mark. It helps to monitor if someone tries to file a similar trademark. Moreover, it can be configured or shall customize according to your need. Even it gives you various options to protect your trademark. Therefore, through monitoring, you can protect your business logo and brand name. Two different types of watches are discussed in this blog.
- Identical trademark watching
This trademark watching helps to identify the mark that is visually represented (via logo).
- Similar trademark watching
The identifies the identical and confusingly similar words or emblems like T. MARKEY and TEE MARQUEE.
To avoid these conflicting and confusing marks, monitoring of trademarks plays a crucial role. Remember companies investing in human capital and resources without trademark monitoring need to ensure that no one is infringing.
Tools You Need For Monitoring
If you think about monitor my trademark by myself, it’s not difficult. You can trademark your business by using different monitoring tools. As the trademark gives a better position in the market, trademark monitoring prevents the use of similar marks from being infringing. Some of the tools you can use are Google search, keyword planner, Google Alerts, and Tess.
Google Search
Everyone knows about the google search. You can easily search for anything whether you have to look for a restaurant or a cinema. It tells you everything that you want to know. It helps you inspect for a similar trademark if anyone is going to file it.
Google Alerts
Google Alerts is an advanced tool to give you better results. This element helps you to enable the notification whenever it comes across similar content or sign by sending an email.
Keyword Planner
It is a simple tool to gather information about the number of people who are looking for your trademark.
Tess
Tess is developed by the USPTO, it is the robotic search system that makes searching for similar marks flexible. It helps the business to detect trademark infringement.
