What exactly is an ERP?
An ERP is a resource planner like no other. In short, it will increase your income, reduce your expenses, optimize your productivity. And ensure the efficiency of all your processes. Best ERP System in Saudi Arabia also available.
So ERP, being a resource planning system, offers you centralized management for a better decision-making process. So, its usefulness really lies in your company’s processes. And that’s the big difference between an ERP and a CRM.
And what does an ERP actually do?
An ERP allows you, in short:
enter data and find it instantly wherever it matters in your system: from inventory to orders;
optimize your departments and their organization;
link each department to automate the flow of activities;
centrally manage your business from a single database.
Thus, ERP allows you to worry less about each step, each detail. Each order and instead have a global picture of the situation in order to make better long-term decisions.
When entrepreneurs come into our offices. We often see them being buried under a ton of simple. And repetitive tasks that prevent them from implementing a long-term strategy for their company. Technology, through ERPs well suited to your needs. Now offers you the possibility of automating these tasks to better. See generally what is wrong or what is working well in your company.
And the CRM in all this?
CRM, unlike ERP software, has absolutely nothing to do with your processes and production. But rather the sales, marketing and customer service side of your business. As your customer relationship manager, it will help you focus on your customer.
We get along. If there are no sales and no customers to buy your product, it may be the best on the market. But you are quickly heading for failure. And since you must have a constant flow of customers or you must constantly nurture your relationship with them. A system for managing your customer relationship is essential.
So what does a CRM do?
Register your customers;
Support in the acquisition of new customers;
Automate the tasks of your salespeople;
Nurture existing relationships with your customers;
Recording of information in a database;
Analysis of data, behaviors, etc.
As you can see, the big difference between an ERP and a CRM is that the latter seeks to improve and facilitate the management of your customers while seeking to increase your sales. Thanks to its unique database and an advanced analysis system, your CRM will help you make better choices for the future of your company.
By finding all the data in the same place, you will have a better picture of the situation by being able to. Identify specific behaviors from the geographical area, activity, level of interest, etc. You will then have all the insight you need to make informed marketing plans. And adopt sales strategies that work.
⬇ This means that if you need to improve your relationship with your customers and increase your sales, you need a CRM. ⬇
And ERP or CRM does not stop there in terms of services!
Depending on the ERP or CRM you purchase, you may have access to different modules to complete your solution and make it the perfect software for your company. You can find, for example, in your ERP, a module dedicated solely to human resources and recruitment which will group together in a database all the information related to your employees and which will allow you to optimize their time as well as their skills.
It is also possible to add a field management module to your ERP to help you make better use of your resources and your workforce when they are deployed outside the walls of your factory or warehouse, whether they are in the field or with a customer directly.
On the other hand, a CRM can also include a module dedicated to marketing, for example. By having all this database about your customers, it could be ingenious to think about adopting its marketing functions, if only for all the information that is there and which could feed your strategies.
There is also project management which can be included in your CRM. By grouping all the data, allowing you to integrate your management directly into a single software, it will be easier to collaborate, to have a global vision and to have access to valuable data for the success of the project.
