You will need online reviews if you are running a business because most people take a look at reviews before making a buying decision. These reviews help them understand your brand – how satisfied your customers are with your goods and services.
You all know that reviews play a crucial to attract new customers, and you must be aware that getting reviews from users is not that easy. Suppose your customers are dissatisfied with your products or service. In that case, they will immediately post a negative review to defame you, but they do not bother to tell about their experiences when they find the product useful.
You cannot change how your customers behave, but you can think about a strategy that can help you get reviews from them that can further assist you in attracting new customers. Whether you like it or not, you cannot underestimate the importance of online reviews.
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Tips to get a review from your users
If you are looking to get reviews from your users, you should follow the following steps:
1. Identify the best users
First off, you need to understand that you cannot approach random users to request them to review. Whether you accept it or not, not all of your users will be delightful and satisfied after using your products and services, and many users do not bother to complain and simply leave you.
This is why it is crucial to be selective while choosing the user to request a review. You should take a look at the list of your customers to identify those who have been using your products and services for a very long period.
You can pick any one of them and request them to put a review. Since they have been using your products and services for a long time, they trust your business and admire your product, so you will likely get a positive review, which will help you get new customers.
2. Ask for a review at the right time
If you are serious about getting reviews, you should focus on the right time to ask for it. Most of the time, marketers ask for the review as soon as they clinch the deal, but that is, unfortunately, the wrong time.
You have just closed the deal, and this time they may not have used your product, so it is absolutely useless to get a review from them. The best time to ask them for a review is when you do after-sale service and try to know if they are satisfied with your product or service.
If they are happy, you should request them for putting in a review. For instance, if you are an online lender and a borrower took out a bad credit debt consolidation loan, you should ask them to put in a review after making a couple of monthly payments. You should be polite at the time of asking them to out in a review, make sure that you do not make them feel it like a burden. Most of the users are afraid of disclosing their identity, so you should not pressure them to reveal it. You can request them to put in the review in anonymity.
3. Give an incentive
Asking a user for a review is not that easy. Even if they are satisfied with your product or service, they will be costive to give a review. Most of the time, people do not bother to provide a review because they think what you deliver to them is what you are supposed to do.
There is nothing special. For instance, if a borrower has applied for a guaranteed business loan, the lender should decide whether they should quickly lend the money. If so, they have to transfer the amount to the borrower’s account. What is so special is that they can compare with the service given by the other lender and make a judgment that you rendered them a great service. Well, to some extent, the user is right, but you also need a review.
Here, your point of view is to ensure that you were up to scratch while giving the service to your customer. This is why you may need to provide an incentive for your users. You can offer them a product free of cost when they make a purchase next time, or you can offer them free shipping. You can also offer them a scheme ‘Buy 2 Get 1 Free” and so on. Such discount offers and schemes can lure your customers into writing a review for you.
4. Follow up
You asked them to write a review for you, and they said yes. Guess what happens next. You do not get a review. This is because people are busy and they often forget things especially writing a review. This is why you will have to make a follow-up. You can approach them via a phone call or email or whatever method you find convenient. A rule of thumb says that you should follow up with your customer after a couple of days and politely remind them that you have been waiting for their review.
Email sounds better than a phone call to drop them a gentle reminder about the review because they can read email when they are free. They will likely be busy in an important meeting when you phone them, and they can hang up. If you keep calling them on and on, it can frustrate them and affect your relationship. This is why you should be very careful at the time of following up.
The bottom line
Getting an online review can be pretty challenging for you, but using the right strategy can help you get good reviews from your happy customers. If you use the tips mentioned above, you will be able to get reviews from them. Remember that your service and your way of asking for the review must be excellent.
