You need to consider implementing various marketing techniques on Instagram and TikTok if you’re an eCommerce merchant or marketer wanting to expand your followers shop. With over 2.6 billion downloads and 800 million active TikTok users globally, you can’t afford to overlook TikTok in your eCommerce marketing plan.
However, unlike sites, such as Instagram, which can adequately connect directly to your Shopify store, TikTok doesn’t offer you a very clear path to sale. So, how can you use TikTok’s extensive popularity to boost your Instagram following and increase sales?
This is what we will learn in this article, so keep reading!
Connect your both, Instagram & TikTok accounts
By linking your two accounts, your fans will be able to reach you on Instagram more easily. By selecting the “Edit Profile” icon above your bio, next to the follow button, you may link your TikTok and Instagram accounts. This will make it simple for your audience to find you on other channels.
Aware your TikTok audiences about your Instagram handles by creating and marketing videos
Tell your TikTok fans about your Instagram activities. If your activities on both platforms, TikTok and Instagram, are different, then this could be extremely fascinating for your audiences. This is how, they do not miss out the updates in any way, encourage your TikTok audience to follow you on Instagram as well. On TikTok, for example, you may be more amusing, while on Instagram, you might be more practical.
Consistent branding on Instagram & TikTok
To make it easier to identify and recognize you on both TikTok and Instagram, keep your brand consistent. Customers must be able to recognize you and your brand, whether on your website, in marketplace listings, or on social media. Always strive to be identifies by your content, remembered, and found.
To sell things and generate money online, you must first establish your brand’s reputation and credibility. While building your social media presence for your brand/business, it’s equally crucial to keep an eye on your competition. Avoid any messaging or visuals that might lead your audience to misunderstand you for a competitor.
Incorporate your Instagram profile link in TikTok’s bio
Use your TikTok bio to tell your followers where they can find you elsewhere (such as platforms like Instagram or others). Your bio should include information about your eCommerce business, where people can buy from you, your top perks, and any other social media platforms you have, such as Instagram or YouTube.
You may also use your TikTok profile to promote special offers that need action on your Instagram account. If you indicate, for example, that eligibility to win needs an Instagram follow, this can assist drive fans over to Instagram. In the next point, we’ll go over that in further detail.
Conduct giveaways & contests on your TikTok account
On Instagram, you may hold tournaments or give away prizes, and advertise these events using your TikTok account. CTAs may be included in your TikTok video post description, or you can talk about your competitions and prizes directly in your videos. This overall attracts your TikTok audiences and followers to follow your Instagram profile as well so they can win prizes and contests.
Promote Instagram profiles in the TikTok content you create
This is also one of the excellent ways to have more and more followers on your Instagram profile through the content you create for your TikTok videos. Are you wondering how it works and how you can do that?
No matter what content strategy or calendar you follow to create and release TikTok videos, always make sure to incorporate your Instagram profile at the end of each video. Or, you may also add a link to your Instagram profile in the video descriptions. Either way, it will help you have more branding of your content and the business you do.
