With all the talk of branding these days, it’s getting harder for the average person to tell what a brand really is, what it isn’t, and why they even exist. A large portion of entrepreneurs believe their brand is their company; and that it only exists for money.
Your brand is only what your customers perceive it to be. That’s why the average customer is blasted by an average of 10,000 brand messages daily, with every brand trying to be seen by their customer at least 5 to 7 times, so they get the chance to define their brands to their customers better.
But, while all the intense brawl keeps going on, the one sure way to overcome the competition and have a unique image in the minds of your customers is by getting a powerful brand name for business, because your brand is only as good as its name.
So, come with us if you’re ready to get a great name for your business.
Why Choosing a Great Brand Name is Important for You
Although it’s very obvious that your business needs a name, don’t settle for whatever name pops into your head because your brand’s name can determine the level of success you can achieve.
If your core audience doesn’t appreciate your business name, there’s little chance that they’ll be willing or interested in your brand’s growth and success.
A great name can help you form a strong bond with your audience, making them loyal life-long customers. A good example of this is Steve Jobs’ excellent work with Apple and Elon Musk’s extraordinary work with Tesla.
But that’s not all; a great brand name can help you:
- Grab the attention of your audience
- Increase customer referrals
- Build a foundation for the development of amazing brand identity and culture
- Great names boost performance on the stock market by 33%
- Boost your company’s income
How to Create a Great Brand Name for Yourself
Courtesy: Pexels
The path to finding the best name for your business starts with:
Know Your Business
Begin by identifying what your company is, what you want it to become, and the position it should occupy in its industry. And a great place to start is by gathering as much information as you can about your brand.
Study your brand, learn about your company’s core values and how to execute them; concentrate on what works, what doesn’t, and what might work because it’d make it easier to create a brand that aligns with your company’s vision.
Also, a solid knowledge of your brand and industry would make it easier to make decisions that’ll spur your brand’s growth.
Identify Your Brand’s Core Elements
Now that you’ve taken the time to learn what’s important about your company, it’s time to use that knowledge to craft your brand’s elements.
Your brand’s elements would help you define, in clear terms, what your brand is all about and the personality you intend to communicate to your audience.
Your brand’s elements include your brand’s big ideas, your vision, values, brand story, the emotion you want to stir in your audience, and your value proposition.
Getting a name that aligns with your brand’s core element would give life to your brand’s identity and make it more relatable to your target audience.
Get your Brand a Tone that Fits
Courtesy: Pexels
Often, it’s not what’s said that matters but how you say it. Your brand’s element can be splendid, but you could still fail to connect with your audience. And brands lose their influence whenever they fail to connect with their audience.
And that’s why getting a great tone is a critical factor for finding a great name because it’d optimize your brand’s name and influence how your target audience perceive your brand.
When it comes to finding a great tone, one good place to start is deciding if your tone should be:
- Minimalist and Stylish like Apple and Tesla
- Positive and Inspiring like Nike
- Playful like Skittles
- Strong and Aggressive like Harley Davidson
- Classical like Citibank
Create a Project Statements
When naming your business, it’s very easy to lose track of what’s important, and that’s why it’s important to prepare a project statement because it can help you know exactly what your brand’s name should achieve.
Here’s a great example:
- I’m looking for a creative and community-oriented name for a restaurant. It should be inviting, fun, and enchanting to young people.
Brainstorm
Now it’s time you put all these together and look for words that align with your brand’s elements and project statement.
When brainstorming, use dictionaries and thesauruses to come up with a list of words that convey the essence of your business and satisfy your brand’s naming criteria.
Getting a group of people to assist you in brainstorm—whether they’re family, friends, coworkers, or even employees—is one way to increase your chances of getting a great name.
So ensure you educate them about your business, its elements, tone, and target market, and also, urge them to come up with unique and appealing names that reflect your business.
Keep in mind that while working with a team, the key to success is creating an environment that encourages open communication and creativity.
Recognize that brainstorming takes time, so don’t be afraid to keep going until you find some names that fit your company. But if you’re in a hurry, a business name generator can help you come up with a selection of names that fit your brand.
Put Your Name to the Test
To identify the perfect name for your business, test each name on your list with an audience, preferably people in the same demographic as your target audience. Choose their favorite name and double-check the name with the USPTO to make sure it’s still available for trademarking.
