We can’t answer whether or not Google Ads is worth it for one individual or business formation, thus we can’t answer that question for everyone, but we can lay out the considerations so you can answer it for your business. So, with that in mind, let’s discuss what it all hinges on and how it might affect your decision to test and employ Google Ads or not.
The Fundamental Advantages And Disadvantages
Before we get into the specifics, let’s go over some of the fundamental advantages and disadvantages of Google Ads.
Pros
- Objective
Because you’re using Google Ads to target keywords, you may get in front of individuals when they’re most likely to buy. Additionally, 89% of buyer journeys start with a search engine.
- Rapid outcomes
Although SEO is crucial for every organization, it may take weeks or even months to start seeing results on the SERP. Paid search advertisements, however, start showing up right away.
- Visibility
Not only is search advertising displayed at the top of the SERP, but search engines are also the most popular way for customers to conduct online brand research, with Google by far the most used search engine.
- Measurability
The Google Advertisements platform gives quantifiable outcomes, as is the case with the majority of digital marketing strategies, allowing you to clearly see which ads, offers, keywords, and landing pages are working the best.
- Several formats
While most people connect search advertisements with Google Ads, there are a variety of additional formats to consider, and each ad channel plays a unique function in your marketing plan.
- Return on investment
Because of the structure of the Google Ads auction, you must pay the lowest feasible price for a click on your ad. This is because the cost-per-click calculation takes into account the highest bid of the ad that shows below yours, plus one penny.
Cons
- Low prices cannot be guaranteed
Continuing on from the last point. Paying the lowest price available for a click on your ad does not imply a cheap price. You’re spending the least compared to your competition, yet certain keywords might be rather costly.
- Maintenance
The amount you spend for your campaigns is determined by a variety of factors, one of which is how efficient you are at optimizing your advertising. Managing a Google Ads account efficiently entails properly designing your account, conducting keyword research, and regularly monitoring and updating as data accumulates.
- Hands-free is not synonymous with automation
Yes, Google is doing a lot of machine learning, but you still need to know how to interact with automation and the new knowledge it offers.
- Can’t handle it alone, you need business set up consultants
The expansion of the Google Ads platform is a bit of a paradox: the more features and capabilities it adds to make the platform simpler to use, the more difficult and complicated it may be to use or at least learn. Having business set up consultants around there, you cannot avoid the learning curve.
Concussion
Overall, there are several elements that might influence whether Google Ads is “worth it” for you. Almost any organization may profit from it in some way, but you must thoroughly grasp all of the components that go into establishing, creating, and maintaining a successful Google Ads campaign.
