So, you have invested your time, energy, and design resources to create an awesome landing page. The page is driving traffic to the website, but it is not turning visitors into paying customers. If that is the case, you need to make some landing page tweaks to boost conversions. Many businesses design landing pages and overlook some important design elements that are mainly responsible for generating conversions and sales.
It often results in unqualified leads that are useless for your business. Creating a solid design strategy for your landing page is a worthwhile strategy that can give you the desired results. If you are wondering how to improve your landing page design and how you can turn visitors into paying customers, here are some secret ingredients that can polish your landing page design and make it effective.
Let’s discover.
1. Write Engaging Copy
When it comes to creating content for your landing page, keep the target persona in mind to make it valuable for readers. Keep in mind that content marketing has evolved, and readers want to read content that is informative and problem-solving. Research your target audience so that you can write a valuable web copy for your readers.
By focusing on your expertise and highlighting the benefits of choosing your products or services, your potential customers don’t mind investing their time to read the copy and interact with your brand. When you are designing your landing page, make sure to include these important points to make your copy engaging.
· Keep headlines clear and straightforward
· Highlight the benefits of your products or services
· Use customer testimonials and social proof
· Add a time-specific benefit to grab reader’ attention
· Use data to convince your prospects
· Experiment with different CTA buttons
Considering these points will help you catch the attention of the right people that are willing to become your paying customers and make a real difference to your conversion rate.
2. Choosing High-Converting Images
Images are the first thing people notice when they land on your website. Choosing the right images for your landing page is the most important and difficult aspect that can make or break your brand image. The web design company you choose for your landing page design project should choose something relevant to your brand that can catch your prospect’s attention and interact with them on an emotional level.
According to the study, it will take only 150 milliseconds for a human brain to process an image and 100 milliseconds to relate meaning to it. Placing well-chosen images on your landing page can help you build trust, provoke emotional buying and boost your landing page conversion rate. Using images of real people can increase brand credibility. Feature images of real customers to promote your company image.
You can also use pictures of your employees to show the human side of your brand or direct the attention of visitors to the important elements of a landing page. So, choose images wisely as images can increase the effectiveness of the landing page. Make sure you choose images with a purpose and make the most out of their placement and direct users’ attention towards the action you want them to take.
3. Confirmation Page
An effective landing page needs a confirmation page to confirm the visitors that they have signed up for the offer. Unfortunately, many web designers don’t give much attention to this important page which might create a negative impact on the conversion rate. You can improve the signup experience by optimizing the confirmation landing page.
Visitors see the confirmation page when they subscribed to your offer or click the signup button. You can capture the subscriber’s attention and entice them to interact with your brand or explore your website for more information. In fact, it is a great opportunity to build a strong relationship with your subscribers and engage with your potential customers.
You can redirect your visitors to your company’s blog, whitepapers, upcoming webinars, ebooks, and other useful content to keep them on your website. When you give your subscribers valuable ways to engage with your brand, they will definitely return and convert again.
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4. Show Social Proof and Testimonials
When people land on your website, it shows that they are looking for the right offer, information or a service to solve a specific problem. The goal of creating a landing page is to convince people to convert and show them how your product or service can help them solve their problems. Displaying social proof on your website is one of the best landing page design strategies that can increase your brand credibility.
Adding video testimonials to your landing page is a great idea as they can create a positive impact on conversions. According to statistics, more than 72% of visitors prefer reading testimonials and online reviews as it builds their trust in a brand. You can also add images, trust logos, social media posts, reviews, ratings, and even case studies to make prospects believe that you are the right choice for solving their problems.
Final Note
Creating a perfect landing page is a challenge for web designers as it can have a great impact on the conversion and sales process. In fact, it is a great opportunity to create a positive brand image and persuade visitors to convert. By keeping these important elements in mind, your web design team can create a great landing page that will work well and help you achieve your sales goals.
