In chapter 1 of this saga we talked about Content Marketing , and how Content Marketing generates SEO and vice versa. Once we have all these concepts clear, the next step will be to know what types of content I should include in my Blog .
It is very important that in this Marketing Guide for Beginners you observe what are the tools that we have at our disposal, and then use all the means and resources in the way that best suits our own style when creating quality content. to post on our blog.
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Types of content for a Blog:
- Videos:
A Video is a very good resource to use and include in a Blog post, it feeds the content of the article and also helps the user spend more time on our website, and this is an aspect that Google values considerably and positive for our site. Often many users do not like to read very much, so it is good to always include some other format in our content. - Presentations:
Supporting a blog entry with a Slideshare type presentation can benefit us considerably, seeing an outline or sketch always helps to understand what is being read and stored in our brain.
At the level of web traffic, this can mean direct entries from Slideshare to our website and vice versa. - Infographics:
It is a visual content that is presented to the user graphically. Infographics are usually much more expensive economically, since to create a more or less decent infographic you need a graphic designer. Infographics generate a considerable increase in the web traffic of your site, although after 3 or 4 days you will be back to the starting point where you were initially: - Text:
The text should be the pillar of our content (approx. 80% – 90%) for several reasons: the first and most important is that continuously publishing text articles is not going to generate a spectacular rise in content. traffic such as infographics (unless it is a bombshell post), but what it is going to generate for us is stable and continuous traffic , which is what our Blog really needs. And the second reason is that if these publications are done in the right way, it may make things easier for Google to open the tap to our website, that is, increase the graph of impressions in the search results (SERPs) : -
Compilation and conclusions
We must mix all types of content, giving vital importance to the text format with 80% or 90% of the total, leaving the rest in the hands of videos, infographics or presentations that serve as support.
On the other hand, a piece of advice: you should not become obsessed with wanting to look like anyone else, just be yourself and let your ideas develop, grow and flow naturally, if you are original and hard-working, in the end your content along with a mixture of the strategy and knowing how to do things well will make you successful with your Blog.
If you try to copy or try to look a lot like another person, in the end you will feel blocked, and a good Blogger needs to accommodate the males well and feel comfortable with himself to develop what he has inside.
